Beyond Optics: Real Change Means Backing Women, Not Just Showcasing Them
Theme: Cultures That Endure
There is a version of supporting women that photographs well and changes nothing. And there is the other version: budgets, pathways, sponsorship of actual careers rather than campaign imagery.
This essay draws the line between the two, and what organisations that are serious about belonging do differently.
Read the full essay on LinkedIn
This theme comes to life in Cultures That Endure, one of Samantha's five 2026 keynotes. Explore the keynotes.
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