Partner Collaboration · Arc'teryx
Shared trails
Shared strength.
The Buffalo Stampede delivers 100km of mountain goodness, and the relay format brings the perfect balance of challenge and connection. In collaboration with Arc'teryx, Sam brought together 2 teams made up of women from the Her Trails community and local runners from the Dandenong Ranges to share the trails, support one another and experience the mountains together.
The Buffalo Stampede delivers 100km of mountain goodness, and the relay format brings the perfect balance of challenge and connection. In collaboration with Arc'teryx, Sam brought together 2 teams made up of women from the Her Trails community and local runners from the Dandenong Ranges to share the trails, support one another and experience the mountains together.
Partners · Build Together
The impact is never solo.
Transform your work by partnering with someone who sees what others miss.
Samantha works with organisations, media companies, brands, and mission-driven teams that want to extend their reach and deepen their impact. These are the ways partnership takes shape.
Current Partners
Trusted by brands that move.
Wellness + Performance
AIA Vitality
Helping Australians live healthier, longer, better lives through shared purpose. A long standing ambassadorship across events, campaigns and community.
Expedition Partner
Arc'teryx
Engineered for the mountains. Built for those who push further than most will go, and tested on every expedition.
Performance Partner
Rokeby
Fuelling high output performance through precision nutrition and recovery.
Partner Campaigns
Rewriting the face of adventure.
Jeep · Gladiator · Campaign
What does an adventurer look like?
With Jeep and the Gladiator, Samantha took that question into some of Australia's most remote country. The campaign challenged the default image of adventure, proving the face behind the wheel can be a woman, an endurance athlete, a mother, and still be the most capable person on the track.
The Gladiator carried the logistics of Samantha's most remote expedition work: support crew, supplies and story, from desert crossings to trailheads that don't appear on maps.
Jeep · Gladiator · Outback
Ways To Partner
Where a partnership can live.
Brand Ambassadorship
Long term alignment with an athlete and thought leader whose audience trusts what she actually uses and believes.
Expedition + Adventure
Gear, nutrition, vehicles and technology tested in the world's hardest places, with the story told honestly.
Purpose Campaigns
Relief Run raised $1.1M+ in 12 days. Campaigns that mobilise real communities around education, equity and emergency response.
Speaking Series
Keynotes and workshops delivered inside a partner's client and employee ecosystem, tailored per audience.
Content + Storytelling
Self authored content in Samantha's voice, which consistently outperforms produced campaigns for authenticity.
Women's Community
Her Trails: a growing movement getting women onto trails, with partnership pathways across events and programs.
More Campaign Stories · Scroll
Otis Eyewear · Campaign Film
Eyes on the horizon
A campaign partnership with Otis Eyewear: mineral-glass optics tested where the glare is real, carried by an athlete whose office is the outback. Watch the film.
World Vision · Goodwill Ambassador · 10+ years
A decade of running for education
From the 4,000km Run India campaign to 1,000 Girls and emergency appeals, Samantha has served as a World Vision Goodwill Ambassador for more than a decade, using movement to fund education and equality for children.
The impact work ↗
World Vision · The Breadth
Campaigns, classrooms, crisis response
The partnership spans fundraising campaigns, field visits, education programs and disaster response, including the Relief Run that raised $1.2M in 12 days. Long-term, working, and still going.
Explore ↗
AIA Vitality · Long-standing Ambassador
Healthier, longer, better lives
AIA Vitality is a personalised, science-backed program that rewards members for healthier choices. Samantha's ambassadorship spans campaigns and activations including All or Something, City2Surf, the Mother's Day Classic and AIA's Black Dog Institute partnership.
How Sam uses AIA Vitality ↗
Merry People · Collaboration
Putting the Bobbi boots through their paces
Samantha genuinely loves Merry People: the Bobbi boots have been through beach mornings, muddy trails and school runs. An honest product story told the way her audience trusts.
Read the story ↗
Ostelin · Project Strong
Redefining female strength
As ambassador for Ostelin's Project Strong, Samantha fronted a campaign challenging how society talks about female strength: encouraging women to stop doubting their resilience and back their physical and mental capability.
The interview ↗
lululemon · Global Ambassador
First from Australasia. First run ambassador globally.
Samantha represented lululemon across global run campaigns and activations, product design and testing, media, and stages including the MAKERS Conference and SeaWheeze.
Mindful running, Runner's World ↗
Blue Dinosaur · Expedition Fuel
Fuelling the Great Himalaya Trail
Blue Dinosaur backed the 50-day traverse of Nepal's Great Himalaya Trail, real-food fuel tested across some of the most remote terrain on earth.
The expedition story ↗Free Resource
The Long Game Playbook
Five practices for sustainable high performance: belief, purpose, recovery, trust and the monthly leader's scorecard. Free, straight to your inbox.
Start The Conversation
Building something that needs a voice people trust?
Tell us what you are building and where you want it to go. Partnership conversations start with fit, not media kits.
Enquire about partnership